Programme Overview

Programme Overview

About Us

We believe caring is a profession.

PROcruit C brings together forward-looking employers to develop a one-year professional traineeship programme. It offers first-time jobseekers an opportunity to innovate and create social good at workplace and contribute to the community’s recovery and resilience. Despite a global economic downturn, PROcruit C believes that human-centric skillsets and services will continue to be prized in the new normal. Human-centric professions are already emerging in four sectors: Creativity for Good, Technology for Good, Business for Good, and Healthcare for Good. The Government’s Anti-epidemic Fund is also providing salary subsidies for the creation of 400 job roles in these promising sectors. Opportunities remain abound for caring and motivated fresh graduates to carve out their own professional pathway.

Created and Funded by
The Hong Kong Jockey Club Charities Trust
Industry Convenors
Good Lab
The Hong Kong Council of Social Service
Hong Kong Science and Technology Parks
New Life Psychiatric Rehabilitation Association
Po Leung Kuk
Tung Wah Group of Hospitals
Education and Training Partners
Caritas Institute of Community Education
Generation Hong Kong
Hong Kong Institute of Asia-Pacific Studies at The Chinese University of Hong Kong
Saïd Business School, University of Oxford
Supported by

Programme Objectives

Empower caring and motivated graduates to start a caring career in the four professional sectors
Unleash young talent’s potentials through tailored-made transitional support including both soft and hard skills training
Develop human-centric professions and the necessary talents to meet the need of our times
Convey a can-do spirit in contributing to the society’s recovery and resilience

Key Programme Features

Transformation of mindsets in talent matching and development

PROcruit C is a journey of self-exploration. It empowers first-time jobseekers to better understand their values, attitudes, skills and knowledge, and matches them with career opportunities across 12 professions.

Emerging professions opened up by 100+ forward-looking employers

Industry convenors and employers have come together to introduce 12 professions in the Creativity for Good, Technology for Good, Business for Good and Healthcare for Good. A yearlong traineeship is offered.

Two-week boot camp strengthened by continuous career coaching

Talent development experts along with PROcruit C’s partners have jointly designed pre-onboarding boot camp on essential workplace skills including soft skills, digital literacy and creative problem solving to get first-time jobseekers ready for a new stage in life. Continuous coaching is also provided to give trainees a shot in the arm in developing their own career.

On-the-job training boosted by opportunity in growing professional network

PROcruit C’s partners are in collaboration to provide continuous training inside and outside workplace, as well as career events and networking occasions for trainees. Flanked with a practical social innovation course specially curated by the University of Oxford, trainees will get to build valuable connections with their peers and mentors in the industry.